National Day
National Champagne Day
Celebrated on 12/31/2026
Quick Fact
Champagne is the only wine that can legally be called 'Champagne' if it comes from the Champagne region of France. It's believed that the first sparkling champagne was accidentally created by a monk named Dom Pérignon in the 17th century, who famously said, 'Come quickly, I am tasting the stars!'
Origins and Establishment of National Champagne Day
National Champagne Day is celebrated annually on December 31st, coinciding with New Year's Eve, the day when champagne consumption peaks worldwide. The exact origins of this holiday are unclear, but it is believed to have been established by champagne producers and enthusiasts in the United States in the early 2000s to promote the sparkling wine during the holiday season. Unlike many national food holidays, it was not created by a single person or organization but rather emerged organically through social media and marketing campaigns.
Evolution and Modern Commemoration
Over time, National Champagne Day has grown from a niche celebration into a widely recognized excuse to pop open a bottle of bubbly. Initially promoted by wineries and retailers, it now sees participation from restaurants, bars, and home entertainers. The day is marked by champagne tastings, special menus, and social media sharing with hashtags like #NationalChampagneDay. While December 31st is the official date, some enthusiasts also celebrate on other days, such as the third Saturday in October (National Champagne Day in the UK) or various dates for Sparkling Wine Day.
Facts & General Observations
- Champagne sales spike by over 300% during the week of New Year's Eve compared to an average week.
- The Champagne region of France produces about 300 million bottles annually, with a value of over €4.5 billion.
- A single bottle of champagne contains about 49 million bubbles, and the pressure inside is about 90 pounds per square inch (three times that of a car tire).