Madd Tie One On For Safety Holiday Campaign

Celebrated on 12/31/2026

Quick Fact

The Madd Tie One On For Safety Holiday Campaign was originally launched in 1985 by a group of concerned parents in Colorado after a tragic drunk driving accident involving a local high school student. The campaign encourages people to tie a red ribbon to their car antenna or side mirror as a pledge to drive sober and a reminder for others to do the same.

Origins and Establishment of Madd Tie One On For Safety Holiday Campaign

The Madd Tie One On For Safety Holiday Campaign was founded in 1985 by Mothers Against Drunk Driving (MADD) in Colorado. The initiative began after a devastating drunk driving crash that killed a 15-year-old high school student, prompting the victim's parents and MADD volunteers to create a visible symbol of commitment to sober driving. The campaign's name comes from the act of tying a red ribbon onto a vehicle, serving as a personal pledge and a public reminder to drive safely during the holiday season.

Evolution and Modern Commemoration

Initially a local Colorado effort, the campaign quickly gained national attention and was adopted by MADD chapters across the United States. By the 1990s, it had expanded to include partnerships with law enforcement, schools, and businesses, distributing millions of red ribbons annually. Today, the campaign is a key part of MADD's year-round efforts, with the holiday season being the focal point. Participants tie ribbons on cars, bikes, and even pets, and the campaign is promoted through social media, public service announcements, and community events.

Facts & General Observations

• Since its inception, the campaign has helped reduce holiday drunk driving fatalities by an estimated 20%.
• Over 10 million red ribbons are distributed each year during the campaign.
• The campaign has inspired similar initiatives in Canada, Australia, and the United Kingdom.

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