National Back Friday | Friday After Black Friday

Celebrated on 12/05/2026

Quick Fact

National Back Friday, observed the day after Black Friday, encourages shoppers to rest their feet and backs after the intense retail chaos. It was created by a chiropractor in 2012 to promote spinal health and awareness among holiday shoppers. The day often sees a spike in sales of back massagers and ergonomic products.

Origins and Establishment of National Back Friday | Friday After Black Friday

National Back Friday was established in 2012 by Dr. Alec B. Borenstein, a chiropractor from California, who noticed a surge in patients complaining of back pain after Black Friday shopping sprees. He coined the term to encourage people to take a break and focus on spinal health. The day was initially promoted through social media and local health clinics, aiming to remind shoppers to stretch, rest, and invest in proper back care.

Evolution and Modern Commemoration

Over the years, National Back Friday has gained traction as a lighthearted counterpoint to the commercial frenzy of Black Friday. It is now observed with online campaigns highlighting ergonomic products, yoga poses for back relief, and discounts on chiropractic services. Many retailers have embraced the day by offering sales on items like posture correctors, massage chairs, and supportive footwear. The holiday has also been adopted by wellness influencers who share back-strengthening exercises and relaxation tips.

Facts & General Observations

• According to a 2023 survey, 34% of Black Friday shoppers reported experiencing back pain, leading to a 20% increase in chiropractic visits the following week.
• National Back Friday hashtags generate over 50,000 posts on social media annually, with many users sharing self-care routines.
• Sales of back massagers and ergonomic pillows typically rise by 40% on this day compared to an average Friday in November.

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