Buy Nothing Day

Celebrated on 11/28/2026

Quick Fact

Buy Nothing Day was first celebrated in Canada in 1992 as a protest against consumerism. It falls on the same day as Black Friday, the biggest shopping day in the United States, to highlight the contrast between overconsumption and mindful living.

Origins and Establishment of Buy Nothing Day

Buy Nothing Day was founded by Canadian artist Ted Dave in September 1992. Initially called "No Shopping Day," it was promoted by the magazine Adbusters as a way to challenge consumer culture and encourage people to reflect on the environmental and social impacts of overconsumption. The first event took place in Vancouver, Canada, and quickly gained international attention.

Evolution and Modern Commemoration

Over the years, Buy Nothing Day has spread to more than 65 countries, with activities ranging from credit card cut-ups to public performances and "buy nothing" walks. In the United States, it is often observed on the Friday after Thanksgiving, coinciding with Black Friday, while in other countries it is held on the last Saturday of November. The day is now supported by various environmental and social justice groups, and has inspired related movements like "Buy Nothing Christmas" and "Giving Tuesday."

Facts & General Observations

• In 2023, Buy Nothing Day was observed in over 65 countries, with participants engaging in activities like clothing swaps, free community meals, and workshops on minimalism.
• The average American spends over $1,000 on holiday gifts each year, and Buy Nothing Day encourages people to redirect that money toward savings or charitable donations.
• According to a 2022 survey, 45% of Americans expressed interest in participating in Buy Nothing Day, citing concerns about debt and environmental impact.

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