National Brush Day

Celebrated on 11/01/2026

Quick Fact

National Brush Day, observed on November 1st, is the perfect follow-up to Halloween candy consumption, emphasizing the importance of brushing teeth for two minutes twice a day. The holiday was established by the American Dental Association to encourage healthy oral hygiene habits in children and adults alike.

Origins and Establishment of National Brush Day

National Brush Day was established by the American Dental Association (ADA) in partnership with the Ad Council and the Partnership for Healthy Mouths, Healthy Lives. It was first observed in 2013 as part of the Kids' Healthy Mouths campaign, which aims to educate parents and children about the importance of good oral hygiene. The date, November 1st, was chosen to capitalize on the sugar-heavy Halloween festivities, reminding families to prioritize brushing after indulging in sweets.

Evolution and Modern Commemoration

Since its inception, National Brush Day has grown into a nationwide awareness event. The ADA and other oral health organizations use this day to promote the "2min2x" campaign, encouraging people to brush for two minutes twice a day. Schools, dental offices, and community centers often host educational activities, distribute toothbrushes and toothpaste, and provide free dental screenings. Social media campaigns with hashtags like #NationalBrushDay help spread the message, and many dentists offer special promotions or discounts on oral care products.

Facts & General Observations

• According to the CDC, nearly 1 in 5 children aged 5-11 have at least one untreated decayed tooth.
• The average person spends only 45 seconds brushing their teeth, far short of the recommended two minutes.
• National Brush Day is part of the larger "Kids' Healthy Mouths" campaign, which has reached over 2.5 billion impressions since its launch.

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