Celebrated on 10/08/2026
The Fluffernutter sandwich, made with Marshmallow Fluff and peanut butter, was created in the early 1900s. National Fluffernutter Day was established in 2006 by the company that produces Marshmallow Fluff, Durkee-Mower Inc., to celebrate this beloved New England treat.
The Fluffernutter sandwich traces its roots to the early 20th century when Marshmallow Fluff was invented in Somerville, Massachusetts, in 1917 by Archibald Query. He sold the recipe to H. Allen Durkee and Fred L. Mower, who founded Durkee-Mower Inc. and began producing Fluff. The sandwich itself gained popularity in the 1960s after an advertising campaign by Durkee-Mower. National Fluffernutter Day was officially established in 2006 by Durkee-Mower Inc. to celebrate the sandwich's unique place in New England culinary history. The date, October 8, was chosen to coincide with the company's founding month and to promote the sandwich as a fun, nostalgic treat.
Since its establishment, National Fluffernutter Day has grown from a regional observance to a nationally recognized food holiday, thanks in part to social media and food bloggers. The day is celebrated by making and sharing Fluffernutter sandwiches, often with creative variations like adding bananas, chocolate, or using different types of bread. Schools and community groups in New England sometimes host Fluffernutter-themed events or fundraisers. In 2012, a controversy arose when a Massachusetts legislator proposed banning the sandwich from schools due to its high sugar content, sparking a public debate that ironically increased its popularity. Today, the holiday is marked by online promotions, recipe sharing, and nostalgic tributes to this iconic sandwich.
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