National Day
National Smarties Day
Celebrated on 10/02/2026
Quick Fact
National Smarties Day celebrates the colorful, chalky candy that has been a favorite for generations. Did you know that Smarties were originally created in the UK in 1882 but are now primarily associated with a Canadian company? The candy's name was changed to 'Smarties' in 1937 to avoid confusion with similar products.
Origins and Establishment of National Smarties Day
National Smarties Day was established by the Smarties Candy Company, formerly known as Ce De Candy Inc., to celebrate the beloved candy. The exact year of the holiday's creation is unclear, but it is observed annually on March 2nd. The day was likely created to boost brand recognition and appreciation for the candy, which has been a staple in lunchboxes and Halloween treats for decades.
Evolution and Modern Commemoration
Smarties have evolved from their original form, which was a simple chocolate candy, to the familiar pressed sugar tablets we know today. The modern Smarties were introduced in the 1940s and quickly became popular due to their low cost and long shelf life. Today, National Smarties Day is celebrated by fans sharing memories and photos on social media, with the hashtag #NationalSmartiesDay. The company also engages with consumers by offering promotions and sharing fun facts about the candy.
Facts & General Observations
- Smarties are produced at a rate of over 1.5 billion rolls per year.
- The candy is gluten-free, fat-free, and vegan, making it a popular choice for those with dietary restrictions.
- Each roll of Smarties contains approximately 25 calories and is made from dextrose, citric acid, calcium stearate, and natural and artificial flavors.
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