World Tourism Day

Celebrated on 09/27/2026

Quick Fact

World Tourism Day is celebrated annually on September 27, the same date the UNWTO Statutes were adopted in 1970. Each year has a specific theme, such as 'Tourism and Rural Development' in 2020, highlighting the sector's role in sustainable development.

Origins and Establishment of World Tourism Day

World Tourism Day was established by the United Nations World Tourism Organization (UNWTO) in 1979, with the first official celebration taking place in 1980. The date, September 27, was chosen to commemorate the adoption of the UNWTO Statutes in 1970, which laid the foundation for global tourism cooperation. The primary goal was to raise awareness of tourism's social, cultural, political, and economic value and to promote sustainable tourism practices worldwide.

Evolution and Modern Commemoration

Since its inception, World Tourism Day has evolved into a global event that highlights tourism's role in fostering international understanding and economic growth. Each year, the UNWTO selects a host country and a theme to focus on pressing issues, such as 'Tourism and Water: Protecting Our Common Future' (2013) or 'Tourism and the Digital Transformation' (2018). Celebrations include conferences, cultural performances, and community events, with participation from governments, tourism organizations, and the public. In recent years, the day has increasingly emphasized sustainability, resilience, and inclusive growth, especially in the wake of the COVID-19 pandemic.

Facts & General Observations

• Tourism accounts for about 10% of global GDP and supports 1 in 10 jobs worldwide.
• International tourist arrivals reached 1.5 billion in 2019, a record high before the pandemic.
• World Tourism Day is celebrated in over 100 countries with events ranging from tourism fairs to educational workshops.

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