National Better Breakfast Day

Celebrated on 09/26/2026

Quick Fact

National Better Breakfast Day was created by the American Breakfast Club to promote the health benefits of starting the day with a nutritious meal. Studies show that people who eat a balanced breakfast are more likely to meet their daily nutrient needs and maintain a healthy weight.

Origins and Establishment of National Better Breakfast Day

National Better Breakfast Day was established in 1985 by the American Breakfast Club, a nonprofit organization dedicated to promoting the importance of breakfast. The day was created to combat the growing trend of skipping breakfast, particularly among working adults and schoolchildren, and to highlight the nutritional benefits of a morning meal. The club chose September 28th as the date to encourage families to prioritize breakfast before the busy holiday season.

Evolution and Modern Commemoration

Over the years, National Better Breakfast Day has evolved from a simple awareness campaign into a nationwide celebration involving schools, health organizations, and food companies. In the 1990s, the day gained traction as dietitians and nutritionists used it to advocate for whole grains, fruits, and low-fat dairy. Today, it is celebrated with community breakfast events, social media campaigns, and promotions by cereal and oatmeal brands. Many schools host special breakfast menus, and workplaces offer healthy morning snacks to employees.

Facts & General Observations

• Approximately 31% of Americans skip breakfast at least three times per week, according to a 2022 survey by the International Food Information Council.
• Children who eat breakfast regularly have been shown to score up to 17% higher on math tests compared to those who skip it.
• The most commonly cited reason for skipping breakfast is lack of time, with 47% of respondents reporting they are too rushed in the morning.

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