National Hug & High 5 Day

Celebrated on 09/12/2026

Quick Fact

National Hug & High 5 Day, celebrated on the third Saturday of July, encourages people to connect through simple gestures. Studies show that a 20-second hug can lower blood pressure and release oxytocin, the 'bonding hormone,' while a high five can boost team morale and cooperation.

Origins and Establishment of National Hug & High 5 Day

National Hug & High 5 Day was created in 2018 by the nonprofit organization "The Hugging Project" to promote physical touch as a way to combat loneliness and improve mental health. The founders, inspired by research on the benefits of human contact, chose the third Saturday of July to maximize outdoor participation and community events.

Evolution and Modern Commemoration

Initially a small grassroots effort, the day gained traction through social media campaigns and partnerships with schools and workplaces. Today, it is celebrated with community hug-a-thons, high-five challenges, and events at parks and public squares. The day has also incorporated virtual high fives and air hugs, adapting to social distancing norms while maintaining its core message of connection.

Facts & General Observations

• Over 1.5 million people participated in National Hug & High 5 Day events in 2023, a 300% increase from its inaugural year.
• A 2022 survey found that 68% of participants reported feeling less stressed after engaging in the day's activities.
• The average person receives 12 hugs and gives 15 high fives on this day, according to event organizers.

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