National Prosecco Day

Celebrated on 08/13/2026

Quick Fact

National Prosecco Day is celebrated on August 13th each year, a date chosen to mark the height of summer when Prosecco is most refreshing. The holiday was created by the Prosecco DOCG consortium to promote this sparkling wine, which originates from the Veneto and Friuli Venezia Giulia regions of Italy.

Origins and Establishment of National Prosecco Day

National Prosecco Day was established by the Prosecco DOCG (Denominazione di Origine Controllata e Garantita) consortium, the governing body that oversees the production of Prosecco. The holiday was first celebrated on August 13, 2018, as part of a marketing campaign to increase awareness and appreciation of Prosecco, particularly in the United States. The date was chosen to coincide with the peak summer season when Prosecco, a light and bubbly wine, is most enjoyed.

Evolution and Modern Commemoration

Since its inception, National Prosecco Day has grown in popularity, with wineries, restaurants, and retailers hosting tastings, special promotions, and events. Social media plays a significant role, with hashtags like #NationalProseccoDay trending as enthusiasts share their Prosecco moments. The holiday has also expanded globally, with celebrations in countries beyond the US, including the UK and Australia. Today, it is a lighthearted occasion that encourages people to raise a glass of Prosecco, often paired with light appetizers or desserts.

Facts & General Observations

• Prosecco is the most popular sparkling wine in the world by volume, with over 600 million bottles produced annually.
• The Prosecco DOCG region covers 15 communes in Veneto and Friuli Venezia Giulia, and the wine is made primarily from the Glera grape.
• Prosecco is typically produced using the Charmat method, where secondary fermentation occurs in stainless steel tanks, resulting in a fresher, fruitier style compared to Champagne's traditional method.

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