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National Shapewear Day
Celebrated on 08/10/2026
Quick Fact
National Shapewear Day is observed on August 4th, celebrating the history and innovation of shapewear, which dates back to the early 1900s with the invention of the first modern girdle. It's a day to embrace body positivity and the confidence that shapewear can provide.
Origins and Establishment of National Shapewear Day
National Shapewear Day was established in 2016 by the shapewear brand Spanx, in partnership with the National Day Calendar, to celebrate the impact of shapewear on fashion and body confidence. The day was chosen to coincide with the anniversary of Spanx's founding in 2000, marking a modern revolution in shapewear design that prioritized comfort and inclusivity.
Evolution and Modern Commemoration
Initially focused on promoting shapewear as a tool for smoothing and shaping, National Shapewear Day has evolved to emphasize body positivity and self-expression. Today, it is celebrated with social media campaigns, special discounts, and events that highlight diverse body types and the role of shapewear in empowering individuals to feel confident in their own skin.
Facts & General Observations
- Over 80% of women in the United States have worn shapewear at least once, with the global shapewear market valued at over $2.5 billion in 2023.
- Shapewear dates back to ancient times, with corsets being popular in the 16th century, but modern shapewear emerged in the 20th century with elastic materials.
- Spanx, founded by Sara Blakely in 2000, revolutionized the industry by creating footless pantyhose that later evolved into a full line of shapewear, making her a billionaire in the process.