National S'mores Day

Celebrated on 08/10/2026

Quick Fact

The first recorded recipe for s'mores appeared in the 1927 Girl Scout guidebook 'Tramping and Trailing with the Girl Scouts.' Despite popular belief, there is no official 'National S'mores Day' founder—the holiday was likely created by the marshmallow industry to boost sales.

Origins and Establishment of National S'mores Day

The exact origins of National S'mores Day are unclear, but the holiday is believed to have been established in the early 2000s by the marshmallow industry to promote summer sales. The first known reference to s'mores in print was in the 1927 publication 'Tramping and Trailing with the Girl Scouts,' which included a recipe for 'Some Mores.' The name was later shortened to 's'mores.' National S'mores Day is celebrated annually on August 10, though no single person or organization is credited with its founding.

Evolution and Modern Commemoration

S'mores have evolved from a simple campfire treat into a versatile dessert with countless variations, including s'mores bars, cupcakes, and even cocktails. Today, National S'mores Day is celebrated with backyard campfires, s'mores-themed parties, and promotions by brands like Hershey's, Kraft, and Jet-Puffed. Many people also observe the day by sharing s'mores recipes on social media using hashtags like #NationalSmoresDay.

Facts & General Observations

• The average s'more contains approximately 150 calories, 8 grams of fat, and 20 grams of sugar.
• Americans consume over 90 million pounds of marshmallows each year, with a significant spike around National S'mores Day.
• The largest s'more ever made weighed over 1,500 pounds and was created in 2014 in New York.

Explore more celebrations, trivia, and quests on National Day Quest.