National Day
National Lipstick Day
Celebrated on 07/29/2026
Quick Fact
National Lipstick Day is celebrated on July 29th, a date chosen to honor the invention of the modern lipstick in 1928. The first lipstick dates back to ancient Mesopotamia, where women crushed gemstones to color their lips. Today, the global lipstick market is worth over $10 billion.
Origins and Establishment of National Lipstick Day
National Lipstick Day was created by beauty retailer Sephora in 2018 as a way to celebrate the iconic beauty product and its impact on self-expression. The date July 29th was chosen to commemorate the patenting of the first swivel-up lipstick tube by James Bruce Mason Jr. in 1928. Sephora launched the holiday with promotions and social media campaigns, and it quickly gained traction among beauty enthusiasts.
Evolution and Modern Commemoration
Initially a marketing event, National Lipstick Day has evolved into a global celebration embraced by brands, influencers, and consumers. It is now marked by special discounts, limited-edition collections, and social media trends like #NationalLipstickDay. The holiday also highlights the cultural significance of lipstick, from its role in women's suffrage to modern-day empowerment and diversity in shades and formulas.
Facts & General Observations
- Over 900 million lipsticks are sold worldwide each year, with the average woman owning 20 lipsticks.
- Red lipstick was a symbol of rebellion and independence during World War II, with women encouraged to wear it to boost morale.
- The longest-lasting lipstick can stay put for up to 16 hours, thanks to modern polymer technology.