National Refreshment Day

Celebrated on 07/23/2026

Quick Fact

National Refreshment Day is celebrated on the third Thursday of July, making it a movable feast that always lands in the heat of summer. The holiday was created by the soft drink brand Sunkist in 2016 to encourage people to take a break and enjoy a refreshing beverage. It has since grown into a nationwide celebration of all things cool and hydrating.

Origins and Establishment of National Refreshment Day

National Refreshment Day was established in 2016 by Sunkist, a brand known for its citrus-flavored soft drinks. The company aimed to create a day dedicated to taking a refreshing break from the summer heat, encouraging people to pause and enjoy a cold beverage. The date was set for the third Thursday of July, strategically placed during the hottest part of the year in the Northern Hemisphere.

Evolution and Modern Commemoration

Since its inception, National Refreshment Day has grown beyond its corporate origins to become a broader celebration of refreshments. Brands and individuals alike participate by sharing refreshing drink recipes, promoting hydration, and highlighting the importance of taking breaks. Social media plays a key role, with hashtags like #NationalRefreshmentDay trending as people post photos of their favorite cold drinks. The day is now recognized by various beverage companies, restaurants, and wellness advocates.

Facts & General Observations

• According to a 2022 survey, 78% of Americans celebrate National Refreshment Day by enjoying a cold beverage, with lemonade and iced tea being the most popular choices.
• The holiday falls during the hottest week of the year on average, with temperatures often exceeding 90°F (32°C) in many parts of the U.S.
• Sunkist reports that social media engagement for National Refreshment Day has increased by over 300% since its launch, with millions of posts using the official hashtag.

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