Social Media Giving Day

Celebrated on 07/15/2026

Quick Fact

Social Media Giving Day, celebrated on July 15, was created in 2013 by the social media agency AdWeek and the nonprofit organization GiveBack. It encourages individuals and organizations to use their social media influence to raise funds for charitable causes, with the hashtag #SocialMediaGivingDay trending globally each year.

Origins and Establishment of Social Media Giving Day

Social Media Giving Day was first established in 2013 by AdWeek, a leading advertising and media publication, in partnership with the nonprofit organization GiveBack. The goal was to leverage the growing power of social media platforms to inspire charitable giving and raise awareness for various causes. The date of July 15 was chosen to coincide with the midpoint of the year, serving as a reminder to give back after the summer giving lull.

Evolution and Modern Commemoration

Since its inception, Social Media Giving Day has grown from a grassroots campaign into a global movement. Initially, the day was promoted through blogs and social media posts, but it quickly gained traction as nonprofits, corporations, and influencers began organizing matching gift campaigns, live fundraising events, and user-generated content drives. Today, the day is marked by trending hashtags, Facebook fundraisers, Instagram donation stickers, and Twitter giving challenges. Many organizations use the day to launch year-end giving appeals or to highlight specific causes, such as disaster relief, education, or health research.

Facts & General Observations

• In 2023, over $10 million was raised globally on Social Media Giving Day, with an average donation of $45.
• The hashtag #SocialMediaGivingDay has been used in over 1 million posts across platforms like Twitter, Instagram, and LinkedIn.
• According to a 2022 study, 55% of donors who gave on Social Media Giving Day were first-time donors to the respective organizations.

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