Celebrated on 07/15/2026
National Gummi Worm Day is celebrated on July 15th. Gummi worms were invented by the German company Haribo in the 1920s, but the worm shape didn't appear until the 1980s. Americans consume over 100 million gummi worms each year.
National Gummi Worm Day was created by the candy company Trolli in 2011 to promote their gummi worm products. The date July 15th was chosen to coincide with the peak of summer, when gummi candies are especially popular at picnics and outdoor events. The holiday quickly gained traction through social media and candy enthusiast communities.
Over the years, National Gummi Worm Day has evolved from a marketing campaign into a widely recognized food holiday. Today, it is celebrated by candy lovers across the United States and beyond. Many people mark the day by eating gummi worms, sharing photos on social media with hashtags like #NationalGummiWormDay, and participating in candy-themed activities. Some candy stores and manufacturers offer special discounts or limited-edition flavors to commemorate the occasion.
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