National Eat Your Vegetables Day

Celebrated on 06/17/2026

Quick Fact

National Eat Your Vegetables Day, observed annually on June 17, encourages everyone to add more veggies to their plate. Did you know that carrots were originally purple, not orange? The orange carrot we know today was developed in the Netherlands in the 17th century as a tribute to William of Orange.

Origins and Establishment of National Eat Your Vegetables Day

National Eat Your Vegetables Day was created by the Produce for Better Health Foundation (now the Fruit & Veggie Alliance) in the early 2000s as part of a campaign to promote the health benefits of vegetable consumption. The day was officially recognized by the U.S. Department of Agriculture (USDA) and various health organizations to encourage Americans to eat a balanced diet rich in vegetables. The date of June 17 was chosen to coincide with the start of summer, when fresh produce is abundant.

Evolution and Modern Commemoration

Over the years, National Eat Your Vegetables Day has grown from a simple awareness campaign into a nationwide celebration. Schools, community centers, and health organizations host events such as farmers' markets, cooking demonstrations, and vegetable tastings. Social media campaigns using hashtags like #EatYourVeggies and #NationalEatYourVegetablesDay help spread the message. In recent years, the day has also focused on plant-based diets and sustainability, encouraging people to reduce meat consumption and incorporate more vegetables into their meals.

Facts & General Observations

• According to the CDC, only 1 in 10 adults consumes the recommended 2-3 cups of vegetables per day.
• The most popular vegetable in the United States is the potato, with Americans eating an average of 115 pounds per person per year (mostly as fries and chips).
• Broccoli contains more protein per calorie than steak, and is also rich in vitamin C, vitamin K, and fiber.

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