National Day

National Outlet Shopping Day

Celebrated on 06/13/2026

Quick Fact

National Outlet Shopping Day, observed on the first Saturday of August, was created to celebrate the unique value and experience of outlet shopping. It is estimated that over 100 million Americans participate in outlet shopping each year, saving an average of 40% off retail prices.

Origins and Establishment of National Outlet Shopping Day

National Outlet Shopping Day was established in 2018 by the Outlet Resource Group (ORG), a consortium of leading outlet center owners and operators. The day was created to recognize the growing popularity of outlet shopping and to encourage consumers to explore the bargains and brand-name deals available at outlet malls across the United States. The first official celebration took place on August 4, 2018, with participating centers offering special promotions, giveaways, and events.

Evolution and Modern Commemoration

Since its inception, National Outlet Shopping Day has grown to include hundreds of outlet centers nationwide. The holiday now features exclusive deals, extended hours, and community events such as fashion shows and charity partnerships. In recent years, online outlet shopping has also been incorporated, with many retailers offering digital-only discounts to celebrate the day. Social media campaigns using hashtags like #NationalOutletShoppingDay have helped spread awareness and engage shoppers.

Facts & General Observations

  • There are over 500 outlet shopping centers in the United States, generating more than $40 billion in annual sales.
  • Outlet stores typically offer discounts of 25% to 65% below regular retail prices, with average savings around 40%.
  • The first outlet mall in the United States opened in 1936 in Reading, Pennsylvania, originally as a factory outlet for hosiery.

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