Food

National Moscato Day

Celebrated on 05/09/2026

Quick Fact

National Moscato Day was established in 2012 by the Gallo Family Vineyards to celebrate the growing popularity of Moscato wine in the United States. The observance is held annually on May 9 to highlight the history and diverse styles of the muscat grape.

Origins and Establishment of National Moscato Day

National Moscato Day was established in 2012 by the Moscato marketing group, likely in collaboration with wine industry organizations, to promote the appreciation of Moscato wine. The date of May 9th was chosen to kick off the spring and summer wine-drinking season, aligning with warmer weather when Moscato's light, fruity profile is particularly popular. The holiday quickly gained traction through social media and wine tastings.

Evolution and Modern Commemoration

Since its inception, National Moscato Day has grown from a niche marketing event to a widely recognized celebration among wine enthusiasts. Initially promoted through wine blogs and local events, it now sees participation from major wine brands and retailers, who offer discounts and special releases. Modern celebrations include virtual tastings, pairing events with desserts and cheeses, and social media campaigns using hashtags like #NationalMoscatoDay. The day has also helped boost the popularity of Moscato d'Asti and other sparkling variations.

Facts & General Observations

  • Moscato is one of the fastest-growing wine categories in the U.S., with sales increasing by over 70% between 2010 and 2020.
  • The Moscato grape (Muscat) is one of the oldest domesticated grape varieties, with over 200 sub-varieties grown worldwide.
  • Moscato wines typically have low alcohol content (5-10% ABV) and are known for their sweet, fruity flavors of peach, orange blossom, and nectarine.

Active Deals & Discounts

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Total Wine & More

10% off 6 or more bottles of 750ml or 1.5L wine including select Moscato varietals

Code: No code needed Expires: 2026-05-10

Wine.com

$20 off orders of $100 or more for first-time customers

Code: NEW20 Expires: 2026-05-09

Olive Garden

$15 bottles of Castello del Poggio Moscato for dine-in customers

Code: No code needed Expires: 2026-05-09

NakedWines.com

$100 off your first case of $160 or more including Moscato bundles

Code: No code needed Expires: 2026-05-31

Stella Rosa Wines

$2 digital rebate on any 750ml bottle of Stella Rosa Moscato d'Asti

Code: No code needed Expires: 2026-05-15

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