National Chip and Dip Day

Celebrated on 03/23/2026

Quick Fact

National Chip and Dip Day is celebrated annually on March 23. It is estimated that Americans consume over 1.85 billion pounds of potato chips each year, with dips like salsa and French onion being the most popular accompaniments.

Origins and Establishment of National Chip and Dip Day

The exact origins of National Chip and Dip Day are somewhat unclear, but it is believed to have been created by the United States Snack Food Association (now part of SNAC International) in the 1990s as a way to promote snack foods. March 23 was chosen to kick off the spring season, a time when gatherings and parties become more common, making chips and dips a natural pairing for social events.

Evolution and Modern Commemoration

Over the years, National Chip and Dip Day has grown from a marketing campaign into a widely recognized food holiday celebrated across the United States. Today, it is marked by parties, social media campaigns, and special promotions from snack brands. The day encourages creativity in dip recipes, from classic onion dip to exotic salsas and guacamole, and often features competitions for the best homemade dips.

Facts & General Observations

• The average American consumes about 6.6 pounds of potato chips per year.
• Salsa overtook ketchup as the top-selling condiment in the U.S. in the 1990s and remains a favorite dip.
• The world's largest bag of potato chips weighed 5,000 pounds and was created by the Pringles brand in 2012.

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