National Macaron Day

Celebrated on 03/20/2026

Quick Fact

National Macaron Day, celebrated on March 20th, was originally created in 2005 by the French pastry shop La Durée to honor the delicate almond meringue cookie. The date was chosen because it coincides with the first day of spring, symbolizing renewal and the vibrant colors of macarons.

Origins and Establishment of National Macaron Day

National Macaron Day was established in 2005 by the French luxury bakery La Durée, known for popularizing the modern macaron. The day was created to celebrate the delicate almond meringue cookie and to promote French pastry culture globally. March 20th was chosen because it marks the first day of spring, aligning with the macaron's association with freshness and color.

Evolution and Modern Commemoration

Initially a local event in Paris, National Macaron Day has grown into an international celebration. Many bakeries and patisseries now offer special deals, free samples, and limited-edition flavors. Social media plays a huge role, with users sharing photos of colorful macarons under hashtags like #NationalMacaronDay. The holiday has also inspired creative variations, such as savory macarons and macaron-themed merchandise.

Facts & General Observations

• Over 15,000 macarons are sold globally every minute on National Macaron Day.
• The macaron was introduced to France in the 16th century by Catherine de' Medici's Italian pastry chefs.
• A single macaron contains about 70-100 calories, making it a relatively low-calorie dessert.

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