National Curl Crush Day

Celebrated on 03/16/2026

Quick Fact

National Curl Crush Day celebrates the art of curling hair, and it's estimated that over 60% of people worldwide have naturally curly or wavy hair. The holiday encourages embracing natural texture and experimenting with curl-enhancing products.

Origins and Establishment of National Curl Crush Day

National Curl Crush Day was established in 2015 by the hair care brand DevaCurl to celebrate and empower individuals with curly hair. The day was chosen to fall on the first Saturday of October, a time when many people begin to adjust their hair care routines for cooler weather. The founders aimed to create a positive, inclusive holiday that encourages people to embrace their natural curls and combat societal pressures to straighten hair.

Evolution and Modern Commemoration

Since its inception, National Curl Crush Day has grown from a small social media campaign into a widely recognized celebration. Initially marked by online hashtag movements and local events, it now includes partnerships with salons, curl-specific product launches, and educational workshops. In recent years, the day has expanded to promote diversity and self-acceptance, with influencers and brands highlighting different curl types and textures. Modern celebrations often feature curl tutorials, product giveaways, and community meetups.

Facts & General Observations

• According to a 2020 survey, 74% of women with curly hair feel more confident when they wear their natural texture.
• The global curl-enhancing products market is projected to reach $1.2 billion by 2025.
• Over 40% of hair care brands now offer specialized curl lines, up from just 15% a decade ago.

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