National Kahlua Day

Celebrated on 02/27/2026

Quick Fact

Kahlúa, a coffee liqueur from Mexico, is one of the key ingredients in the popular White Russian cocktail, which gained widespread fame from the 1998 film 'The Big Lebowski.' National Kahlúa Day is celebrated annually on February 27, encouraging fans to enjoy this versatile spirit in cocktails, desserts, or straight up.

Origins and Establishment of National Kahlúa Day

National Kahlúa Day was created by the Pernod Ricard company, the current owner of the Kahlúa brand, to honor this iconic coffee liqueur. The holiday is celebrated on February 27 each year, though the exact year of its inception is unclear. It likely emerged in the early 2010s as part of a marketing campaign to boost brand awareness and encourage consumption, particularly through cocktail recipes and social media engagement.

Evolution and Modern Commemoration

Initially promoted through online contests and partnerships with bars, National Kahlúa Day has grown into a global celebration. Today, it is marked by special events at bars and restaurants, limited-edition cocktail menus, and social media campaigns featuring user-generated content with hashtags like #NationalKahluaDay. The day also sees a surge in home mixology, with enthusiasts sharing recipes for Kahlúa-based drinks such as Espresso Martinis, Mudslides, and Kahlúa and cream.

Facts & General Observations

• Kahlúa is made from 100% Arabica coffee beans grown in Veracruz, Mexico, and rum, with a secret blend of spices and vanilla.
• It is one of the best-selling liqueurs in the world, with over 4 million cases sold annually.
• The Kahlúa brand has been owned by Pernod Ricard since 2005, and the recipe has remained unchanged since its creation in 1936.

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