National Day

National Rehydration Day | Monday After The Big Game

Celebrated on 02/09/2026

Quick Fact

National Rehydration Day, observed on the Monday after the Super Bowl, was created to combat the widespread dehydration resulting from excessive alcohol consumption and salty snacks during the big game. It is estimated that over 60% of Americans experience mild to moderate dehydration after the Super Bowl, making this day a critical health reminder.

Origins and Establishment of National Rehydration Day | Monday After The Big Game

National Rehydration Day was established in 2017 by the Water Quality Association (WQA) and the National Association of Water Companies (NAWC) to promote proper hydration following the Super Bowl. The holiday was created in response to data showing that the Super Bowl is the day with the highest consumption of beer and salty snacks in the United States, leading to widespread dehydration. The first observance was on February 6, 2017, and it has been celebrated annually on the Monday after the Super Bowl ever since.

Evolution and Modern Commemoration

Since its inception, National Rehydration Day has grown from a niche health campaign into a widely recognized day of awareness. Social media campaigns using #NationalRehydrationDay have encouraged millions to drink water, and many workplaces now provide free bottled water or hydration stations on this day. The holiday has also been embraced by sports leagues and health organizations, which use the day to educate the public about the signs of dehydration and the benefits of proper hydration. In recent years, the focus has expanded to include not just rehydration but also overall wellness, with tips on balancing electrolytes and avoiding hangovers.

Facts & General Observations

  • The average American consumes 1,200 calories and 50 grams of sugar from snacks and drinks during the Super Bowl, contributing to dehydration.
  • Beer consumption on Super Bowl Sunday is approximately 50 million cases, leading to a significant nationwide increase in dehydration symptoms the following day.
  • According to a survey, 78% of Americans who watch the Super Bowl report feeling thirsty or dehydrated the next morning, but only 34% actively take steps to rehydrate.

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