World Nutella Day

Celebrated on 02/05/2026

Quick Fact

World Nutella Day was created in 2007 by American blogger Sara Rosso, who wanted to celebrate her love for the hazelnut spread. The day gained such popularity that Ferrero, the maker of Nutella, officially adopted it in 2015.

Origins and Establishment of World Nutella Day

World Nutella Day was founded on February 5, 2007, by Sara Rosso, an American blogger living in Italy. Inspired by her passion for the creamy hazelnut spread, she created a blog post encouraging others to share their Nutella recipes and celebrations. The day quickly gained traction online, becoming an annual event for fans worldwide.

Evolution and Modern Commemoration

Initially a grassroots movement, World Nutella Day grew through social media and food blogs. In 2015, Ferrero officially recognized the holiday, partnering with Rosso to promote it. Today, it is celebrated with special promotions, limited-edition products, and community events. Fans share recipes, photos, and stories using #WorldNutellaDay, making it a global digital celebration.

Facts & General Observations

• Nutella is sold in over 160 countries, with a jar purchased every 2.5 seconds globally.
• World Nutella Day generates over 100,000 social media posts annually, making it one of the most viral food holidays.
• The recipe for Nutella was first created in 1940s Italy by Pietro Ferrero, who added hazelnuts to stretch scarce cocoa supplies during World War II.

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