National Day
National Hugging Day
Celebrated on 01/21/2026
Quick Fact
National Hugging Day is celebrated on January 21st each year. It was created by Kevin Zaborney in 1986 to encourage people to hug more often and to counteract the post-holiday winter blues. Studies show that a 20-second hug can release oxytocin, reducing stress and improving mood.
Origins and Establishment of National Hugging Day
National Hugging Day was founded by Kevin Zaborney, a psychologist from Caro, Michigan, in 1986. He chose January 21st because it falls between Christmas and Valentine's Day, a time when people often feel emotionally low. Zaborney believed that hugging could improve mental health and foster connection. The day was officially registered with the U.S. Patent and Trademark Office, and Zaborney promoted it through local media and community events.
Evolution and Modern Commemoration
Initially celebrated in small towns, National Hugging Day gained traction through word-of-mouth and media coverage. By the 1990s, it had spread across the United States and internationally, with schools, workplaces, and organizations hosting hugging events. Today, it is observed globally, often with public hugging booths, social media campaigns, and charity events. The day emphasizes consent and respect, with many organizers promoting "free hugs" signs and encouraging people to ask before hugging.
Facts & General Observations
- According to a 2019 survey, 68% of Americans participate in National Hugging Day.
- The average person receives 8 hugs per day, but National Hugging Day aims to increase that number.
- Research indicates that hugging can lower blood pressure and reduce the risk of heart disease.