National Day
National Buttercrunch Day
Celebrated on 01/20/2026
Quick Fact
Buttercrunch, also known as butter toffee, is a crunchy candy made by cooking butter and brown sugar until hard. National Buttercrunch Day is celebrated annually on January 20th, and it's the perfect excuse to indulge in this sweet, buttery treat. Interestingly, the candy's popularity soared during World War II when sugar rationing made other sweets scarce.
Origins and Establishment of National Buttercrunch Day
National Buttercrunch Day was established by the Confectionery Manufacturers Association in the early 2000s to promote buttercrunch candy. The exact year is unclear, but the day was chosen for January 20th to provide a sweet treat during the post-holiday winter lull. Buttercrunch itself has roots in early 20th-century American confectionery, with recipes appearing in cookbooks as early as the 1910s.
Evolution and Modern Commemoration
Over time, buttercrunch evolved from a homemade candy to a commercially produced treat, with brands like Heath and Skor popularizing toffee bars. Today, National Buttercrunch Day is celebrated by candy lovers who enjoy making homemade buttercrunch, sharing recipes online, and indulging in store-bought versions. Many bakeries and confectioneries offer specials or limited-edition buttercrunch products on this day.
Facts & General Observations
- Americans consume over 25 million pounds of buttercrunch candy annually.
- The most popular buttercrunch product is the Heath Bar, which was introduced in 1928.
- Homemade buttercrunch recipes often require a candy thermometer to achieve the perfect hard-crack stage at 300°F.