National Day

National Vision Board Day

Celebrated on 01/17/2026

Quick Fact

National Vision Board Day is celebrated on the second Saturday of January each year. The holiday was created by author and motivational speaker John Lee Dumas in 2018 to encourage people to visualize and manifest their goals. It is estimated that over 10 million people in the United States now participate in vision board activities annually.

Origins and Establishment of National Vision Board Day

National Vision Board Day was founded in 2018 by John Lee Dumas, host of the "Entrepreneurs on Fire" podcast. Dumas, a strong advocate for goal-setting and visualization, created the holiday to inspire individuals to dedicate time to crafting vision boards—collages of images and words representing their aspirations. The date was chosen as the second Saturday of January to align with the New Year's resolution period, providing a structured opportunity for reflection and planning. The holiday quickly gained traction through social media and Dumas's large following, leading to its official recognition in various communities.

Evolution and Modern Commemoration

Since its inception, National Vision Board Day has evolved from a niche practice into a widely recognized celebration of goal-setting. Initially promoted through Dumas's podcast and online courses, the holiday now sees participation from schools, corporations, and wellness centers. Modern celebrations often include virtual vision board workshops, community events, and digital tools for creating vision boards. The day has also expanded to include discussions on manifestation, goal-setting strategies, and mindfulness. Social media platforms like Instagram and Pinterest play a key role, with users sharing their boards using hashtags like #NationalVisionBoardDay.

Facts & General Observations

  • A 2023 survey found that 78% of vision board creators reported feeling more motivated to achieve their goals within six months of making their board.
  • The vision board concept has roots in the law of attraction movement, popularized by Rhonda Byrne's 2006 book "The Secret."
  • National Vision Board Day is celebrated in over 40 countries, with the highest participation rates in the United States, Canada, and the United Kingdom.

Explore more celebrations, trivia, and quests on National Day Quest.