National Use Your Gift Card Day

Celebrated on 01/17/2026

Quick Fact

National Use Your Gift Card Day is observed on the third Saturday in January. According to a Bankrate survey, Americans collectively hold approximately $23 billion in unused gift cards. This day serves as a reminder to redeem those cards and support local businesses.

Origins and Establishment of National Use Your Gift Card Day

National Use Your Gift Card Day was founded in 2020 by personal finance expert and author John B. C. (J.B.) Maverick. The holiday was created to address the growing issue of unredeemed gift cards, which represent billions of dollars in lost value for consumers. Maverick chose the third Saturday in January because it falls after the holiday season, when many gift cards are received, and before they start to expire or incur fees.

Evolution and Modern Commemoration

Since its inception, the holiday has gained traction through social media campaigns and partnerships with retailers. Many businesses now offer special promotions or bonuses for using gift cards on this day, such as extra discounts or bonus cards. The day is also used by financial advisors to educate consumers on tracking gift card balances and understanding expiration policies. In recent years, some states have enacted laws to extend gift card expiration dates or eliminate dormancy fees, partly influenced by the awareness raised by this holiday.

Facts & General Observations

• Approximately 10% of gift cards are never redeemed, leaving an estimated $23 billion in unused value annually.
• The average American has about $300 in unused gift cards at any given time.
• National Use Your Gift Card Day is not an official federal holiday but is recognized by many retailers and financial institutions.

Explore more celebrations, trivia, and quests on National Day Quest.