Celebrated on 01/16/2026
National Fig Newton Day, celebrated on January 16th, honors the classic cookie that was originally called the 'Newton' after the town of Newton, Massachusetts. The Fig Newton was one of the first commercially baked products in the United States, introduced in 1891 by the Kennedy Biscuit Works.
National Fig Newton Day was created to celebrate the beloved Fig Newton cookie. The exact origins of this food holiday are unclear, but it is believed to have been established by enthusiasts or food companies to promote the cookie. The date, January 16th, coincides with the anniversary of the first Fig Newton being produced in 1891 by the Kennedy Biscuit Works, which later became part of Nabisco. The cookie was named after the town of Newton, Massachusetts, not the scientist Sir Isaac Newton, as commonly assumed.
Over the years, Fig Newtons have evolved from a simple fig-filled cookie to a variety of flavors including strawberry, apple, and blueberry. The brand has also introduced low-fat and whole-wheat versions. Today, National Fig Newton Day is celebrated by baking and enjoying Fig Newtons, sharing recipes, and posting on social media with the hashtag #NationalFigNewtonDay. Some bakeries and stores offer special promotions or discounts on the cookies.
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