National Day
National Booch Day
Celebrated on 01/15/2026
Quick Fact
National Booch Day celebrates kombucha, a fermented tea that dates back over 2,000 years to ancient China, where it was revered as the 'Tea of Immortality.' The holiday was officially founded in 2020 by the Kombucha Brewers International trade association to honor this fizzy, probiotic-rich beverage.
Origins and Establishment of National Booch Day
National Booch Day was established in 2020 by Kombucha Brewers International (KBI), a trade association representing kombucha producers. The date, February 8th, was chosen to coincide with the peak of winter when many people seek immune-boosting and gut-friendly beverages. The holiday aimed to raise awareness of kombucha's health benefits and celebrate its growing popularity as a craft fermented drink.
Evolution and Modern Commemoration
Initially a niche observance among kombucha enthusiasts, National Booch Day has grown into a widely recognized event with social media campaigns, brewery events, and special promotions. Today, it is celebrated by home brewers and commercial brands alike, often featuring limited-edition flavors, tasting flights, and educational workshops on fermentation. The day has also become a platform to discuss sustainability in brewing and the science behind probiotics.
Facts & General Observations
The global kombucha market was valued at over $1.8 billion in 2021 and is projected to exceed $5 billion by 2030.
There are more than 500 kombucha breweries in the United States alone, with many producing small-batch, artisanal varieties.
* A standard 8-ounce serving of kombucha contains about 30 calories and 2–4 grams of sugar, along with live cultures and beneficial acids.