National Shop For Travel Day

Celebrated on 01/13/2026

Quick Fact

National Shop For Travel Day was created by travel expert and author Rolf Potts in 2015 as a counter to Black Friday, encouraging people to spend money on experiences rather than material goods. The date is intentionally set for the Friday after Thanksgiving, the same day as Black Friday, to promote travel over consumerism.

Origins and Establishment of National Shop For Travel Day

National Shop For Travel Day was founded in 2015 by travel writer and author Rolf Potts, best known for his book "Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel." Potts created the holiday as a response to the rampant consumerism of Black Friday, urging people to invest in travel experiences instead of material possessions. The first celebration was promoted through social media and travel blogs, gaining traction among travel enthusiasts and industry professionals.

Evolution and Modern Commemoration

Since its inception, National Shop For Travel Day has grown in popularity, with travel companies, airlines, and booking platforms offering special deals and discounts on this day. It is now recognized as an alternative shopping holiday that emphasizes experiential spending. In recent years, it has been celebrated with online campaigns, flash sales, and community events that encourage people to plan their next adventure. The holiday continues to evolve, with a focus on sustainable and meaningful travel experiences.

Facts & General Observations

• According to a 2022 survey, 68% of Americans prefer to spend money on travel experiences rather than physical gifts.
• National Shop For Travel Day has inspired similar events worldwide, including "Travel Tuesday" in some countries.
• Online searches for "travel deals" spike by over 300% on this day compared to the average Friday in November.

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